ROX Gems and Jewellery

ROX designs have been catching the eye and captivating the hearts of stylish women and men since its establishment in 1976. They specialise in bespoke jewellery – each gem is unique and provides the source of inspiration for a ‘one of a kind’ design that only you can call your own.

Front Design worked closely with the ROX team and owner Bruce Kaldor from 1991 to late 2012.  We undertook many exciting projects, and it was always inspiring to work with such beautiful pieces.

What we did
Logo Design, Branding, Email, Advertising, Web, Image CMS

The Ellerston Project

ROX were among an elite group of international jewellers selected to work with the brilliant Ellerston Sapphires for The Ellerston project. These magnificent gems, unearthed by Kerry Packer in Australia’s Hunter Valley, are among the World’s finest. 

Due to their dazzling brilliance the ancients believed sapphires to be the most powerful of stones so historically they have been the chosen stone of Kings and high priests. We wanted to emulate that philosophy by creating highly distinctive forms that would allow the stones to cast their magic.
 – Bruce Kaldor, Founder

Front Design created a micro website and handcrafted brochure for the launch. Each brochure was printed and assembled by hand using premium stocks and finishes including a cover of Evanescent Golden Pink Silk, an exquisite iridescent paper stock .