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Tasks: Logo, stationery and signage concept, design, and development. Print management.
Puzzle: Client had designed their own logo and it's application but they recognised the need for professional refinement to grow their idea into a meaningful and practical brand.
Solution: As a new client we firstly spent valuable time getting to know and understand their business, to understand the intended result of their initial concept and only then did we generate a successful design solution.
Case Studies Index
More to come soon!
Case Study #02 South Sydney Commercial
After researching the business and talking with the owners we discovered the core point of difference/philosophy for South Sydney Commercial was... Thinking Outside the Square Metre. We thought there was great potential in this but that their initial attempts to translate this into a logo had, in our eyes, been unsuccessful. However, we could see that it should be possible to solve the problem without throwing away everything from the original. We were very fortunate that the client was already thinking creatively, they just lacked the skills and tools to translate this into a great solution. Armed with this knowledge we presented several evolutions of the concept, which were rapidly refined to arrive at the successful final design.
Once the final design was approved we completed a simple brand guide, nothing more than a clear standard outlining basic colours and typography. We seldom find it necessary to go further than this with small companies. If it's kept simple it is easier and clearer for clients and other designers to maintain the basics. In our experience the more rules you give people the sooner they will be broken. We occasionally supplement this level of documentation with simple examples of brand application such as consistent communication language, stationery, signage and advertising etc.
The new brand was then applied to business cards, letterhead, with compliments slips and a simple presentation folder. We also supplied Microsoft Word templates for stationery items, matched to the print design.
Signage is perhaps the key component for a real estate company. Considerable research was made into industry trends, competitors and production methods. Again we were fortunate that our client was able to very clearly convey what they needed our design to accomplish. It is understandably difficult for many people to describe what they need. So we do love a good brief! A number of solutions evolved, but in the end we had one clear winner. And the end result looks even better in situ - a meaningful, fresh brand identity that encapsulates the clients philosophy and clearly identifies them in the marketplace.
